Friday, December 16, 2011

JJA Conference at APAP 2012

Media for Audience Development
Panels/Town Hall/Reception
January 6-8, 2012
Sheraton New York
811 7th Avenue at 53rd Street,

These sessions produced by the Jazz Journalists Association are free to APAP 2012 attendees, JJA members and interested public. But PLEASE REGISTER for each session you plan to attend by clicking the link below.

Media is changing: moving online and becoming social even as traditional media outlets are disappearing.  These changes present new challenges for presenters and artists trying to get their message out to prospective audiences, as well as challenges for journalists and other media creators who cover the arts. But new media also creates new opportunities for developing new and closer relationships with existing audiences and for finding new audiences for our work.

This series of presentations is aimed at helping everyone involved in arts presentation navigate this new media landscape by introducing successful new media strategies. It will also provide a space for presenters, musicians, journalists and others to meet together and explore new and productive modes of media collaboration.

Session 1: Revolution in Media Relations: YOU are the Media
Fri Jan 6 3-4:30pm

Session 2: Video to Spotlight Local Scenes, Build New Audiences
Sat Jan 7 10-11:30am

Session 3: Town Hall on Media: What Works/ Overcoming Obstacles
Sat Jan 7 2-4pm

Session 4: Going Local: Getting Coverage in Local (New) Media
Sun Jan 8 11-12:30pm

Please note: Free registration for the JJA mini-conference does NOT admit you to other APAP 2012 Conference events.

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