Tuesday, October 16, 2012

OPINIONS/ARTICLES: Vijay Iyer and the Outreachification of Jazz


"The truth is that jazz is a wonderful, nuanced genre that, like world music, inherently has a smaller potential audience than rock, pop, R&B, and rap. If there is a problem--and the jazz establishment's obsession with "outreach" and building its base suggests it believes there is--it isn't with the audience or its access to the music. It's with the artists. If they want to be heard by a larger audience, then they need to bring their music closer to what that audience likes. That's going to take a different kind of album than Accelerando." -  Vijay Iyer and the Outreachification of Jazz  / By Chris Kornelis / Seattle Weekly Blogs